"Just do it. Then do it again." Nike
Link Swap Tips | Email Scripts | Link Swaps' Life
Why Link Exhanges? (Righteous Benefits)

+ They are free. There is no time spent on money matters.
+ They offer new business relationships with other webmasters.
+ They bring in referring traffic. These visitors can be seen using Google Analytics.

+ Webmasters have control over backlink titles. This is an important factor in keyword phrase rankings at engines.
+ A site could get many quality backlinks, from these, that last a long time.
Exchanging links could be the only way to get on some respectable sites.

Backlinks increase a site's popularity, causing higher algorithm scores at engines.
Link exchange backlinks are good for organic rankings. Proof is found at bottom of Yahoo's Getting a higher rank.
+ They cause webmasters to update (add links to) sites. This is a factor in high organic rankings at engines.
Reviewing benefits of link exchanges should motivate webmasters to give more work effort.
Helpful Quotes:
"Each of you must give what you have decided in your heart, not with regret or under compulsion, since God loves a cheerful giver." - 2 Corinthians 9:7
"It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." - Zig Ziglar

"Motivation is a fire from within. If someone else tries to light that fire under you, chances are it will burn very briefly." - Stephen R. Covey
@scottcoplen
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