+ They offer new business relationships with other webmasters.
+ They bring in referring traffic. These visitors can be seen using Google Analytics.
+ Webmasters have control over backlink titles. This is an important factor in keyword phrase rankings at engines.
+ A site could get many quality backlinks, from these, that last a long time.
Exchanging links could be the only way to get on some respectable sites.
Backlinks increase a site's popularity, causing higher algorithm scores at engines.
Link exchange backlinks are good for organic rankings. Proof is found at bottom of Yahoo's Getting a higher rank.
Reviewing benefits of link exchanges should motivate webmasters to give more work effort.
"It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." - Zig Ziglar
"Motivation is a fire from within. If someone else tries to light that fire under you, chances are it will burn very briefly." - Stephen R. Covey