"Just do it."
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Effective Link Building Techniques > Community participation, publishing original research, newsletters, social media, video making - Matt Cutts:
Google's SEO Report Card (their blogspot) > Shows how well Google does at optimizing its own web site - Matt Cutts:
How to Get Better Visibility on Google > USA TODAY interviews Matt Cutts. Common sense tips for organic search engine optimization:
How Much Content? > Matt Cutts - text for Googlebot:
Can I buy a domain name that used to have spam and still rank? > Matt Cutts:
Scott C's Favorite Non-SEO Videos »
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Matt Cutts specializes in Google's SEO issues. See his latest work: Youtube's Google Webmaster Central.
Building a large amount of backlinks is ok. Cutts: Is there such thing as building too many links?
Superior sites get the most natural, quality backlinks.
"It's quite complicated and sounds circular, but we've worked out a way to calculate a web site's importance."
"We want Google to be the third half of your brain."
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