\ Effective Techniques for Building Links: Controversy, community participation, publishing original research, newsletters, social media, lists, a resourceful service or product, good site architecture, video making - Matt Cutts /
\ Google's SEO Report Card (their blogspot) - Shows how well Google does at optimizing its own web site - Matt Cutts /
\ Webmaster Brain Programming - helpful words to meditate on while viewing footage at AT&T Park in San Francisco - Scott Coplen /
\ How to Get Better Visibility on Google - USA TODAY interviews Matt Cutts. Offers common sense tips for organic search engine optimization. /
\ Google Tips - quality, relevant links are what matters most - angrymaker /
\ Google Search Engine Optimization with Andrew Hazen, founder of Prime Visibility /