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"Shallow men believe in luck, wise and strong men in cause and effect." - Ralph Waldo Emerson

At popular engines, a web site's change in organic rankings, as a result of ethical SEO, should occur after waiting between one minute to one year.

Boosting a site's rank in one minute:

Scenario 1: A respectable news web site offers a new story containing a new demand of keyword phrases at Google.

The result could be that their new web page is at the top of these searches within a minute of going online.


Boosting a site's rank in ten days:

SEO Work Schedule Scenario 2: A three-plus year old site with over 1000 semi-unique backlinks is updated more frequently. It used to update every ten days. Now it updates every three days. All of its other SEO work has been steady.

The result should be that there will be a noticable boost in rankings within ten days.


Boosting a site's rank in three weeks:

Scenario 3: A three-plus year old site with over 1000 semi-unique backlinks has excessive unnatural backlinks in its cross-linking neighborhood deleted. All of its other SEO work is steady.

The result should be that there will be a boost in rankings within three weeks.


Boosting a site's rank in two months:

Scenario 4: A two-plus year old site with over 500 semi-unique backlinks acquires more backlinks. It used to acquire one-to-two medium quality incoming links a week. Now it acquires three-to-fifteen medium-to-high quality per week. All of its other SEO work is steady.

The result should be that within two months its organic hits will increase month-to-month.


Boosting a site's rank in one year:

Scenario 5: A one year old site with between 50 and 300 semi-unique backlinks acquires more backlinks. It used to acquire one-to-two medium quality incoming links a week. Now it acquires three-to-fifteen medium-to-high quality per week. All of its other SEO work is steady.

The result should be that organic hits will increase month-to-month within one year.

Tip: Although 15 backlinks per week is a recommendation, it is ok to get as many links as you can. Matt Cutts: Is there such thing as building too many links?


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Achieving Goals "The discipline of writing something down is the first step toward making it happen." - Lee Iacocca

Sometimes writing down small daily goals helps to focus when working on the action plan away from the computer.

"Setting goals is the first step in turning the invisible into the visible." - Tony Robbins


Cultivating excellence in SEO is a good focus. Being responsible for a site's organic rankings is a good step.

Top keyword rankings at SEs should be a fairly easy goal for righteous SEOs. |

Minimizing outgoing links to unuseful sites is playing the SEO game cautiously.


"But the fruit of the Spirit is love, joy, peace, longsuffering, gentleness, goodness, faith." - Galatians 5:22


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"It's fine to celebrate success but it is more important to heed the lessons of failure."
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The Lord does good things on earth.
[Jeremiah 9:24]