"When in doubt, don't."
Benjamin Franklin
"Nothing is more difficult, and therefore more precious, than to be able to decide."
Napoleon Bonaparte
"The reward of a thing well done, is to have done it."
Ralph Waldo Emerson
"No matter how good you get you can always get better, and that's the exciting part."
Tiger Woods
"We're trying hard to find user needs that aren't being met at all."
Larry Page
DIY SEO TIPS
With no content updates, good keyword rankings should drop, like a bad habit. |
Minimizing outgoing links to unuseful sites is playing the SEO game cautiously.
"Thinking: The talking of
the soul with itself." - Plato
SEOs' Algorithm | DIY Expert | Helpful SEO Terms
Do-It-Yourself SEO
(Webmaster Guide)
Content Below at a Glance: 3 DIY Steps | Best SEO Software
"If you want a thing done well, do it yourself." - Napoleon Bonaparte
3 DIY Steps:
1. Webmasters can start at step 3 below when their site is already listed at Google, Yahoo and bing (msn).
Searching for the part of a home page address that is after the "http://" and before the "/" at the end, will give efficient results.
2. Educated tips (based on nine years experience in organic SEO) on reasons a site is not listed at a popular engine, in order of importance:
A. Lack of quality backlinks. Solution: thy SEO Checklist #4! |
B. No frequent updates. Solution: Updating the home page at as frequently as possible. Big changes in content are good. Checklist #5 is helpful. |
C. One or more algorithm penalties.
Crosslinks to your own sites should be removed. An answer from John Level 15 supports this.
A good focus is doing the work that should make a site more engine friendly. Google Webmasters and Yahoo! Popular Topics are helpful. |
D. Lack of good content, especially on pages accessed from home page. Checklist #1 helps. Bad content is similar content to another webpage. Good content is useful to visitors. |
E. Poor title & description meta tags. Solution: These go between the <head> </head> tags. They must reflect page content.
3. Once listed at Google, Yahoo and bing, SEO priorities should be to acquire high quality backlinks and content updating.
The links pointing to your web page must have the exact keyword phrases that are relevant to content.
Beginning SEOs should select 5–20 keyword phrases for variety and lateral support.
A web page must contain its popular, relevant keywords. Amounts over 70 of the same keyword or over 5 of the same keyword phrase on a page should be avoided.
Going after keywords that do not reflect your webpages' content is time wasted. What will happen is your site will attract customers who are looking for something other than what you offer. Irrelevant keyword stuffing is a likely engine penalty.
"That's a violation of our Webmaster quality guidelines, specifically the principle of 'Don't deceive your users or present different content to search engines than you display to users.'" - Matt Cutts (@ Google).
SEO Checklist #2 and 3 should help master key wording.
One motivation behind updating a site is that SE crawlers use a site's change of content (updates) in criteria for their algorithms. Proof of this was found at Yahoo in the Options > Advanced Search menu. Yahoo no longer gives users this advanced search option, but it is a likely an ongoing factor in engine algorithms.
According to Google's Matt Cutts, engines track amount of changed content, when crawling.
Best SEO Software:
Here is 99.5% of the software I use for SEO work:
BacklinkWatch.com & AnalyzeBacklinks.com |
Meta Analyzer |
CSE HTML Validator Lite [1] [2] |
Link Checker & Broken Link Checker |
Microsoft Office (Word, Excel) & Notepad [3] |
Windows Internet Explorer Web Browser |
Page Speed [4] |
Google Chrome Web Browser [5] |
Keyword Idea Tool [6] |
Google Analytics |
Google's free Picasa [7] |
References:
1. Eliminating fixable errors could help improve a site's speed |
2. "Why Doesn't Google Validate" shows validating is not important |
3. Stores text files & monthly organic hit amounts |
4. Gives smaller byte size images |
5. Helps to see what html Google likes in a web site |
6. Gives more targeted keyword phrases |
7. Offers image cropping & byte reduction (Export Picture to Folder > Resize to) |
On reasons for your webpage's high rank: Webmasters can record SEO work in notepad, then review it, using Google Analytics, to guess what caused a jump in organic hits. thy SEOs' Algorithms shows probable reasons.
In Windows Internet Explorer, the Favorites Bar, found under View > Toolbars, is a time saver because it lets you go to a link in one click. This bar should span across the top of the browser from left to right and should have links useful in SEO. Each having a small icon with a small description that you have renamed after giving them a right click.
The speed of a site is the webmaster's responsibility.
To make a website fast, Google and I recommend using Page Speed.
The second thing that causes a fast loading page is minimizing the use of images.
The third thing is minimal write-up byte size. So, I would take out all the write-up clutter and blank spaces in your html. Also, the use of tables should be minimized.
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