Do-It-Yourself Organic SEO

Exchange Links |
Email Scott C. |

Making Videos |
-------
Search engines can measure the usefulness of a webpage, by tracking the % of users who return to sites using the same keyword search at later dates. SERP outgoing clicks should be an important factor in SE algorithm penalty.
-------
I am playing the SEO game cautiously. I minimize outgoing links to sites that have a bad (PR 0) Home Page.
-------
To Check for Nofollow Tag: At web page, View > Source, click Edit, Find, then type nofollow. When there are no nofollows on the page, that's all that needs to be done. When you find a nofollow on the page, see if the head tags were searched. When it does not block the whole page from engines appearing as <head> <meta name="robots" content="noindex, nofollow"> </head>, search for your url name and check to see if nofollow is there. When the nofollow is attatched to your link, it looks like: <a href="http://___/" rel="nofollow"></a>.
-------
Reflecting on Thy I Statements should help you focus on effective SEO work.
-------
Search engines can measure the usefulness of a webpage, by tracking the % of users who return to sites using the same keyword search at later dates. SERP outgoing clicks should be an important factor in SE algorithms.
-------
With no new backlinks, good keyword rankings should drop, like a bad habit.
-------
Teach me your ways, O Lord, that I may live according to your truth! Grant me purity of heart, so that I may honor you. - Psalm 86:11
-------
Commit your actions to the LORD, and your plans will succeed. - Proverbs 16:3
-------
Submissions:
Google |
Google Blog |
Yahoo! |
bing Search |
dmoz |

Top of This Page

Could I get a backlink?
url: http://www.thyseo.com/doityourself.html
title: Do-It-Yourself SEO

Do-It-Yourself Search Engine Optimization
(Discovery Updates)

Content Below at a Glance: 4 DIY Steps | Best SEO Software | Tip on SEO Work Effectiveness | Google Algorithm Boost Guesstimations | Slow Loading Sites

4 DIY Steps:

1. If your site is listed at Google, Yahoo and msn, you can skip to Step 4 below. (Today's Top Search Engines by Volume @ top right). Listings at the 4th most popular engine (ask.com), does not need to be monitored. Searching for the part of your url that is after the "http://" and before the "/" at the end, will give you efficient results. For Google, Site Status works. Yahoo and msn can be easily accessed using the Internet Explorer 7 Browser's top right search box, to toggle between searches.

2. If not listed, your site may have an algorithm penalty or is too unpopular. Working on SEO Priorities that you think could make your site more engine friendly should help. At Google Webmaster Tools, while logged in, a "Reconsideration Request," after you fixed a probable algorithm penalty should also help. While you're doing this, what you'll find, written by Google, is that: For sites that directly profit from traffic, evidence of good faith is important. Google wants to know when you are a person of integrity. For more help: Google Webmaster Central, Yahoo! Webpublishers and the next step.

3. Educated Tips (based on 6 years experience in organic SEO) on reasons your site is NOT listed at one of the top three SEs, in order of importance:

A. Lack of natural, new, quality, relevant BLs (backlinks) pointing to both your home and inside pages. Solution: Thy SEO Checklist #3 and #4!

B. No Updates. Solution: Update your home page every 3 to 7 days. Go for a big change in content when possible. ThySEO Checklist #5 is helpful.

C. Acquiring Backlinks Unnaturally. When your url name is not found at the top of Google, when being searched for after the http://, there is a good probability that your site is being penalized. Solution: How did you manipulate and distribute your backlinks? The unnatural parts need to be fixed. An answer by JohnMu - Google Employee supports this.

D. No or Poor Title & Description Meta Tags. Solution: These go between the <head> </head> tags. They must reflect your page content.

E. Lack of Good Content, Especially on Pages Accessed from Home Page. Thy Checklist #6 helps. Bad content is similar content to another webpage. Good content is two or more paragraphs stating relevant, new, and useful ideas.

F. Bad Outbound Links. Specialist Solution: Doing a manual check for broken outbound links works. After a few days and a second check, I would remove them.

4. Once listed at Google, Yahoo and msn, your SEO priority should be acquiring relevant high quality BLs (backlinks) [ThySEO Checklist #3 helps] and content updating! 3A Solution above, works for BLs. Also, a superior way to get free BLs is by offering a useful service or resource.

The motivation behind updating your content is that the SE crawlers use a site's change of content (your updates) as a criteria for their results (algorithms). Proof of this can be found at Yahoo in the Options > Advanced Search menu. Updating once every 3 to 7 days will work for the top engines, for this is what I have come up with, in my SEO testing. Accoding to Matt Cutts at Google, engines track the amount of changed content, when crawling a site. Therefore, big, frequent updates should be top-priority SEO work.

Keywords! The links pointing to your URL must have the exact keyword phrases you'd like top engine ranking with. Select 4 to 25 keyword phrases for variety and lateral support. Also, your web page must contain these keywords. Any amount over 70 of the same keyword or over 5 of the same keyword phrase on a page is not good. Effective Search Engine Optimization should turn your URL up at the top of the searches for relevant keywords. Going after keywords that do not reflect what your webpage is about is wasting time. What will happen is your site will attract customers who are looking for something other than what you offer. These customers show up as low "Page Views" in your analytics. The top of ThySEO Checklist, should help you master keywording.
--------------------
Best SEO Software:

Here is 99.5% of the software I use for SEO work:
CSE HTML Validator Lite (1) |
Meta Tag Analyzer (2) |
Link Checker (3) |
Keyword Idea Tool (4) |
Google Analytics (5) |
Microsoft Office (Word 2007, Works Spreadsheet) (6) |
Microsoft Notepad |
Windows Internet Explorer Web Browser |
Mozilla Firefox Web Browser & Firebug Add On (7) |
Google Chrome Web Browser (8) |
Language Identifyer |
Free Online Translations |
More Free Translation Online |
(1) Eliminating fixable errors helps improve a site's speed |
(2) In order of importance: Title, Description, Author, Keyword |
(3) Shows possible additional errors in HTML write-up |
(4) Gives more targeted keyword phrases |
(5) Shows SEO work progress in form of non-paid visits |
(6) Organizes colored-text files & monthly organic hit amounts |
(7) Gives smaller byte size .png images |
(8) Helps to see what HTML Google likes in a web site |

On reasons for your webpage's high rank: You can record your SEO work in a log (notepad), then review it, using Google Analytics, to guess what caused a jump in organic hits. Thy SEO Reasoning Ratios Why a Website Ranks High for Keywords shows probable reasons.

In Windows Internet Explorer, the Favorites Bar, found under View > Toolbars, is a time saver because it lets you go to a link in one click. This bar should span across the top of the browser from left to right and should have all your most frequent links. Each having a small icon with a small description that you have renamed after giving them a right click.
--------------------
Tip on SEO Work Effectiveness:

Organic SEO is a superior way to increase a website's profits. A webmaster's focus should be on the reasons a web site ranks high for keywords: Why a Website Ranks High for Keywords lists all these reasons!

To be effective at high rankings: I commit the first five hours of my day to work on four hours of top-priority stuff. For example: I start my first hour updating sites that are past due, then take a 5 or 10 minute break. Then I acquire new backlinks, then break. I update and remove outbound links not-working, then break. I do anything I can find to do at Why a Website Ranks High for Keywords. In place of breaks, I simply spend some time on low-to-medium-priority SEO, to fill in the 5th hour.

After four hours of important SEO, a webmaster should focus on easier stuff, for the remainder of the day. This will help expand your mind into other areas of SEO effectiveness.
--------------------
Google Algorithm Boost Guesstimations:

At Google, a site's change in organic algorithm score, as a direct result of SEO, should occur after waiting between one minute to two years.

Taking one day to boost a site's rank:
Senario 1: A respectable news web site offers a new story containing a new demand of keyword phrases at Google. The result should be that their new web page should be at the top of organic results within one day.

Taking ten days to boost a site's rank:
Senario 2: A three-plus year old site with over 1000 semi-unique backlinks is updated more frequently. It used to update every ten days. Now it updates every three days. All of its other SEO work is steady. The result should be that there will be a boost in rankings within ten days.

Taking three weeks to boost a site's rank:
Senario 3: A three-plus year old site with over 1000 semi-unique backlinks has excessive unnatural backlinks in its crosslinking neighborhood deleted. All of its other SEO work is steady. The result should be that there will be a boost in rankings within three weeks.

Taking two months to boost a site's rank:
Senario 4: A two-plus year old site with over 500 semi-unique backlinks acquires more backlinks. It used to acquire one-to-two medium quality incoming links a week. Now it acquires three-to-fifteen medium-to-high quality per week. All of its other SEO work is steady. The result should be that there will be a boost in rankings within two months.

Taking one year to boost a site's rank:
Senario 5: A one year old site with between 50 and 300 semi-unique backlinks acquires more backlinks. It used to acquire one-to-two medium quality incoming links a week. Now it acquires three-to-fifteen medium-to-high quality per week. All of its other SEO work is steady. The result should be that there will be a boost in rankings within one year.
--------------------
Slow Loading Sites:

I do not like to visit slow sites because my time is valuable! The speed of your site is 100% the webmaster's responsibility. To make a website fast, Google recommends using Mozilla Firefox Web Browser & Firebug Add On. The second thing that causes a fast loading page is by minimizing the use of images. The third thing is minimal write-up byte size. So, I would take out all the write-up clutter and blank spaces in your html. Also, the use of tables should be minimized. These tips work (this site's Average Load Time).
--------------------
To add this resource to your site, use:
url: http://www.thyseo.com/doityourself.html
title: Do-It-Yourself SEO

Do-It-Yourself Search Engine Optimization(Discovery Updates)

Do-It-Yourself Search Engine Optimization
(Discovery Updates)