SEO Definitions

Stat at Google Analytics: Traffic sources show zero Average Time on Site when those visitors have visited only one page. The real time for these visitors cannot be recorded because the Analytic software doesn't know how to. This and the following stat info is found at Groups.Google Analytics.

Another Stat at Google Analytics: Visitor Recency is based on Visits and not Unique Visitors. If one visitor visits three times in one day, a week ago, the 1st visit would be counted under 7 days ago and the 2nd and 3rd would be counted under 0 days ago. The software reads that it's been 0 days since their last visit. The last visit being their first visit of that day, a week ago.

Recommended by Matt Cutts: Use this Email Address Encoder to reduce spam.

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Search Engine Optimization Definitions:
(Difficult Words)

3-way link exchange - a link exchange agreement when there are no two sites pointing to each other
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algorithm - the mathematical formula in a search engine used to rank sites
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anchor text - the text that is clickable. Also known as hyperlink
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backlinks - incoming links to a website
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black hat seo - unethical techniques used to gain high search engine rankings that do not fall within the terms of service of search engines. Some examples are hiding written text (black letters on black background), link farming and cloaking
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BLs - backlinks
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cache - a storage area within a search engine's database for copies of web pages
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cgi-bin - a storage folder that contains Common Gateway Interface - Binary scripts. There is normally one cgi-bin per website.
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cloaking - a black hat system of delivering custom content to an engine spider but hiding the code or content from visitors
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dofollow - standard incoming links that do not have the nofollow attribute
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doorway page - a webpage designed to draw in internet traffic and then redirect this traffic to another website. Also known as bridge, entry, gateway, jump and zebra pages [a probable engine penalty]
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Firefox - a web browser developed by Mozilla that is free to download and provides an alternative to Microsoft's Windows Internet Explorer
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frames - website design using multiple, independent sections to create a single webpage. Each frame is built as a separate HTML file, but with one "master" file to identify each selection. [unfriendly to engine crawlers]
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Google Analytics - a free service offered by Google that generates detailed stats about website visitors. A benefit of using this service is to check the Page Views your site gets, to determine pay-per-click and other paid ads quality. Other benefits include tracking: Keyword popularity specific to a search engine, all other referring websites and visitors' physical location
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HTML - HyperText Markup Language. Designed for the creation of webpages with clickable text and other information to be displayed in a web browser
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IBL - in bound (incoming) link
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image alt tag - the alternative text that the browser displays when the website visitor does not want to or cannot see an image on a website. Placed in the image tag like this: <img src="s.gif" alt="SEO">
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inside pages - the non-home pages of a website
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internal pages - inside pages
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IP address - a unique identifier that has four numbers separated by dots, like this: 57.247.271.73. All computers across the internet are assigned one. They are used like street addresses.

link farm - a group of links on a variety of pages solely for the purpose of increasing link popularity for search engines. Link farms are normally created by programs, rather than by human beings. [an engine penalty]
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Matt Cutts - worker at Google, specializing in SEO issues. Known for enforcing the Google Webmaster Guidelines and cutting down on link spam. The best place to see his literature is at his SEO Blog.
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META tags - write-up placed within the HTML <head> </head> tags of a webpage, providing information that is not visible to browsers
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nofollow - an HTML attribute used to instruct search engines that a hyperlink should not influence the link target's engine ranking. Used to cut down on irrelevant content to improve the quality of search engine results
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one-way link - a link that has been obtained without a link exchange. A non-reciprocal link
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organic SEO - techniques used for unpaid high ranking results on search engines
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PR - Google PageRank: a numerical value that represents the popularity of a website. Found on the Google Toolbar
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SE - search engine
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SEM - search engine marketing
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SEO - search engine optimization
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SEOs - search engine optimizers
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SERP - search engine results page. The page that users see after clicking Search at an engine
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social network - a website designed to create online communities focused around common interests or a way for people to communicate
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URL - Uniform Resource Locator. A world wide web address
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web 2.0 - the second generation of internet-based services that let people collaborate and share information online in ways previously unavailable. For example: social networking sites, wikis, communication tools and folksonomies
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web hosting service - a company that provides web server space to individuals and organizations, used to store all of a website's files. That server hosts the website.
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white hat seo - techniques for high rank that fall within the terms of service of search engines
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XML - Extensible Markup Language