Content on your main page needs frequent updates, to maximize organic rankings. For less important sites, I would update them whenever (naturally).
Examples: MyBestSite.com gets an update every 3 days or sooner. My2ndBest.com and My3rdBest.com each get an update every 7 days or sooner. My4thBest.com gets an update every 21 days. MyLowTrafficSite.com should get an update to fix an outgoing link not working.
Improving something about the first 200 words in the main body is a good focus. Deleting, adding or changing hyperlinks is also good. Updating an additional web page, at the same site, will also help organic rankings. Changing a title meta tag every 6 to 24 months is safe.
Tip A: Description meta tags need habitual edits to reflect a change in page content.
Tip B: The Favorites Bar (Links menu) in IE browser can be used to organize due updates. Bookmarks can be renamed, using a right click. I use abbreviated words and the due date of each site's next update. I then work in an orderly fashion. |
Tip C: The person worthy for the job of updating a site is the one who has potential or already works on creative writing in the site's theme. All other necessary job functions like using your web site's hosting software and learning HTML should be easy. |
Motivation: Updating accounts for a big chunk of the reasons for good keyword rankings: SEOs' Algorithm shows this. If you maintain a 3+ year old site with 1000+ semi-unique backlinks, then more frequent updates could increase organic traffic within ten days. thy SEO Results lists more rank boosting scenarios.
#6 Webmaster Reading:
This checklist, thy I Statements, SEO Work Schedule, Webmaster Tools Help and Yahoo! Popular Topics should be top-priority reading. Also, at YouTube, any videos on search engine optimization can help.
#7 Broken Links:
Links not working should be minimized because no one likes to be sent to a url not found!
I manually run through all my outbound links and copy paste to notepad the bad ones. After a few days, I remove those sites that are not working for a 2nd or 3rd time.
#8 No Popups:
The use of pop-ups should be minimized. I notice that sometimes using target="_blank" in the <a href > code will instruct the internet browser to treat it as a pop-up.
Some free hosting webpages come with built-in pop-up ads. Avoiding these is wise. Before creating a new free page, pop-ups are found searching for the domain (tripod.com) at an engine, then visiting the results (user sites in SERPs).
#9 Image Optimization:
Only the smallest banners, in byte size, should be placed on web pages. This helps speed up a site's load time.
Tip: Google's free Picasa can be used to edit images. Features good for SEO: Cropping, then minimizing byte size under File > Export Picture to Folder > "Resize to."
#10 Mimimum Bytes:
The bytes (equal to keyboard characters) of html write-up should be minimized. This helps maintain fast loading pages.
At Google.com, after clicking View Source, there are few to no carriage-returns or unused spaces.
#11 Other Image Priorites:
The amount of images, on every web page, should be minimized, to keep a site fast. |
All-to-most of a site's images must be saved into its own hosting server. This will help keep your site's speed contingent on one server. |
All images should be named using a relevant keyword. Any image names (web address locations) that are being used on other websites should be kept on your server (not be deleted). This is done by copying the image, then creating a different name for the duplicate. After doing this, there will be two of the same images in your hosting server but with different addresses (names).
Keeping up old images could also keep up any incoming link on a site that is using the image that is stored your site's server. Deleting the image could cause backlinks (including those unknown) to be deteted.
#12 Most Important Meta Tags:
Title meta tags, on all web pages, must contain minimal amount of hyphens, commas and stop words (a, if, the, then, and, an, to, etc). Description meta tags, on all quality pages, must reflect the content and contain minimal amount of the @ symbol. These go between the <head> </head> tags.
#13 Expert Option:
Creating additional web sites will give you the opportunity to see if you can create another organic hitter with SEO.
Tip A: I recommend owning under 5 sites. If you are the only webmaster, I would not maintain more than 5 sites. A site must be updated (attended to) to be of good SE quality. Also, I would focus on acquiring three-plus backlinks a week per best engine hitter first. I know this backlink focus works from my visitor stats at Google Analytics.
I maintain about 10 sites. However, it is too much work for one webmaster. |
Tip B: Cross-linking with your owned sites at the same hosting company is risky. I like to avoid a big engine algorithm penalty that could occur when cross-linked sites are turned off and on at the same time for long periods of time.
#14 3rd Most Important Meta Tag:
The author meta tag could improve a site's engine algorithm score because its author's name is in the public eye, a condition of trustworthiness cultivation.
#15 SEO Tracking:
Logging SEO work can help to estimate the causes of a site's improvement in rankings. Going out on a limb and doing something on thy SEO Checklist that you have not done is good.
Picasa > "Edit in Picnik" allows words (subtitles) to be added to images.