Organic SEO Checklist for Experts

Exchange Links |
Scott C's Email |

Making Videos |
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Matt Cutts works at Google and specializes in SEO issues. His latest work: Youtube's Google Webmaster Central.
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Natural link building is done according to God's will. Unnatural backlinks, the kind that other competing webmasters cannot manipulate are, likely, an SE algorithm penalty.
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What is the easiest way to measure backlink quality? Manually added backlinks on 99% of Google PR 1+ web pages is powerful. PR of a web page is found on Google's Toolbar. Google is dominating organic searches: Today's Top Search Engines by Volume (top right). Another easy method is looking at the amount of semi-unique backlinks to the web page in question, by searching link:theurl at Yahoo.
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I am playing the SEO game cautiously. I minimize outgoing links to sites that have a bad (PR 0) Home Page.
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Want to discuss using a mountain-moving method for SEO? I can talk to you, through email.
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The nofollow tag looks like: 1) <head> <meta name="robots" content="noindex, nofollow"> </head> and 2) <a href="http://___/" rel="nofollow"></a>.

To Check for Nofollow Tag: At web page, View > Source, click Edit, Find, then type nofollow. When there are no nofollows on the page, that's all that needs to be done. When you find a nofollow on the page: 1) see if the head tags were already searched, then 2) search for your url name and check to see if it has the nofollow.
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At Google, a reconsideration request (redirects to sign in), after fixing a probable algorithm penalty, should help. While doing this, what you'll find, written by Google, is: For sites that directly profit from traffic, evidence of good-faith is important.
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Thy I Statements should help cultivate desire for SEO work.
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Search engines can measure the usefulness of a webpage, by tracking the % of users who return to sites using the same keyword search at later dates. SERP outgoing clicks should be an important factor in SE algorithms.
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Teach me your ways, O Lord, that I may live according to your truth! Grant me purity of heart, so that I may honor you. - Psalm 86:11
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3rd-party (linkmarket, linkalizer, etc) link exchanges work when swapping links with sites regardless of category. Webmasters must log in every 27 days and do the work these programs require. When you are only looking for good sites in your category, it is likely that most your time will be spent denying exchanges.
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I use to submit to engines the unlisted home pages of my backlinks. I stopped doing this because I found Google only took around 20% of the sites I submitted to them. An unlisted site must have its algorithm penalties reduced to be more SE friendly.
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Greetings! Could I get a backlink?
url: http://www.thyseo.com/checklist.html
title: SEO Checklist

Organic Search Engine Optimization Checklist for Experts
(Discovery Updates listed by priority first)

The Goal: Permanent Top Rank at all organic search engines.
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The Commitment: I give every ounce of Effort to work on effective SEO, during eight-plus hours of every day. [Thy I Statements & Work Priorities]
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#1. A good start is determining your site's relevant keywords, using this Keyword Suggestion Tool and by visiting other popular sites with your theme. I like to catalog all keywords each page should contain. Naturally, I fill my pages with half of these keywords and rotate in new keywords every now and then.
Tip A: I maintain the listing of these keywords on my pages with a keyword density analyzer (after Submit, "Keywords found on page"), or by faith alone. 97% of your pages should have no keyword that is mentioned more than seventy times or more than 5% of word density, to avoid having redundant content for users. Also, there is a good possibility that keyword stuffing is an SE algorithm penalty according to Matt Cutts, SEO SPAM worker at Google.
Tip B: 97% of your web pages should also have its main keyword mentioned at least 2.5% of word density. The reason for this is that each page gets good search engine ranking with its main keywords.
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#2. One keyword phrase should be chosen, to set as a goal for top engine ranking. Your page should contain this phrase two times exactly and two times close to the phrase. Ex: "Search Engine Optimization" on your page two times and "Search Engine" two more times. For new SEOs, why not focus on those keyword phrases with a low to medium search volume? Phrases with a high search volume take a while for top ranking because of competition. Your chosen keyword phrase should be used as 30% of your backlink titles and use three to ten other supporting phrases for 70% of your titles. When most of these get to top twenty at one engine, I like to, gradually, choose additional keyword titles. I don't like to work on over fifty backlink titles for one webpage, to avoid a possible SE algorithm penalty.
Tip A: To keep a keyword phrase at the top of an engine(s), I acquire one backlink with this title every two weeks.
Tip B: A backlink without a title should be equal, in SEO effectiveness, to one with a title.
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#3. Three to fifteen quality, natural, relevant backlinks placed on two-plus different sites, per site, every week is required. Placing three new backlinks, in one week, on just one site (all web pages belonging to the same url) is probably not enough to improve your site's true algorithmic rank. For new backlinks, I use the following Techniques, listed by most efficient first:

#3.1 An efficient way to quality relevant blog, forum, social-network, article posting, and link exchanges: At Google, I search for a keyword phrase, I choose a web page, then link:__ search at Yahoo. The next step is to click Inlinks. One of the drop-down menus will "Show Inlinks Except from this domain." The highest quality web pages are the Site Explorer search results at the top. You should be able to recognize blogs and forums, then find a way to make a quality comment while including your backlink. I like to catalog all blogs that do not take comments to avoid going back to these. Most other social-networking sites that come up should offer quality backlinks. New link swap agreements should also be a priority! ThySEO Link Exchange Tips is a good resource for those who want to master this backlink building method. After I complete my work on a Yahoo link:__ search , I like to catalog the url I just searched, to avoid working on the same results at a later date.
Tip A: When your website has backlinks from hundreds of different urls: A search for link:yourwebsite at Yahoo can help. What you can look for is the possibility of adding an additional backlink on a different page in these results. When searching for more free ad space on social-network sites, site:thesocialsite.com keyword will show more good hypertext-matching backlink possibilities.
Tip B: I use two Microsoft Word or similar word-processor documents to organize all my site's backlinks. One for all link exchanges and one for all other backlinks (forums, blogs, article sites, etc). I like Microsoft Word because it allows me to color the font of every other entry, for easy viewing, without line breaks. I resize Word to about 30% of my screen size and the other 70% takes up the internet browser. I use abbreviations like NW for not working, Nnf for no nofollow, NF for not found, Rcpl for reciprocal, Pw for password, and "waiting" for new backlinks not added yet. Also, I use [URL=, [url=" " and <a href=" " for the write-up the site takes. The best way to list link swaps is by, in alphabetical order, the link listed at your web site first, then your abbreviated page(s) their backlink(s) is on, then the reciprocal(s) yours is on. The reciprocal should be placed at the beginning when it has the same url as the listed, to save space in the word-processor. Also, I place all sites to avoid in a notepad document, in alphabetical order, to refer to before working on any url.
Tip C: When working on Thy Checklist Technique #3.1, I like to visit search results and bookmark those web pages that I can work on later. I work on just one or two of the techniques on this page: They are (1) posting, (2) link swaps, and (3) buying at popular directories. Lack of computer memory and size comes into play when you have software open to work on three of these at the same time. Also, I change the words in the bookmark label for theme organizing because I have more than one site.
Tip D: I recommend adding only five relevant web pages, from this Yahoo search, to your quality pages, then sending the webmasters a 3-way link exchange offer. [ThySEO Link Exchange Scripts helps] I take their link down after one month with no response. This procedure should land you a quality backlink with 30% of the sites. Reason Why only Five: It minimizes possible email SPAM complaints. A backlink search will show web pages maintained by the webmaster of the site being searched. When you do get a backlink from these, more can be easily created by asking the webmaster through safe email replies.

#3.2 It is safe to buy directory listings, using the following lists: Strongest Links and Inbound Link Quality Directories.
Tip A: When submitting a site, I look for extra deeplinks. These will be offered at a discount and are a must! A deeplink is your site's inside page.
Tip B: Before working on these, I make sure my Pay Pal balance can cover all the purchases. I am not stingy, these backlinks will help rankings.

#3.3 I Post to Blogs by direct visit through ThySEO Big DoFollow List! I minimize posting to sites that give my backlink a nofollow in: 1) the "a href" attribute of your link (<a href="http://www.domain.com/" rel="nofollow">Text Link</a>), or 2) as <head> <meta name="robots" content="noindex, nofollow"> </head>. Based on what I know, acquiring most nofollow backlinks does not help any rankings. After watching Two Question about Nofollow and Does Google value Its Own Links at Google Web Central, there is a possibility of sites redefining rules of the nofollow, by establishing a special nuance with Google or Matt Cutts.

#3.4 I Post to Forums by direct visit, searching for "keyword forum." Tips: Before registering, I like to View > Source of a page to see if other users have signatures with no nofollow. Every now and then, I post link exchange requests showing other webmasters what inside pages I have available for swap.

#3.5 The other way to relevant quality blog, forum, journal and article posting, and article and link exchanges: Simply searching Yahoo or Google for your keyword. Joining Yahoo and Google groups will create backlink possibilities!

#3.6 At Google, you can search: "your site's keyword(s) here" "Allowed HTML tags <a>". What will come up is web sites that allow you to post your link using standard html <a href code.

#3.7 .govs and .edu backlinks: Why not start by searching for ways that other webmasters have successfully built these backlinks?

#3.8 Google's Matt Cutts has more backlink building techniques.

Motivational Tip: Building good backlinks, ethically, accounts for a big chunk of the reasons for high keyword rankings: SEO Reasoning Ratios Why a Website Ranks High for Keywords shows this.

Tip: Improving BL quality: I count four new links pointing to a page that is listing my link as one new BL. I count eight new backlinks that point to a page pointing to a page listing my link as one new BL. This only works when avoiding search engine crosslinking penalties. One technique: Posting and making friends at forums will create more hyperlinks pointing to your profile page that is listing your link.
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#4. 30% to most of your site's BLs should point to your inside (non-home) pages. Also, inside pages pointing to your other inside pages at the same site count as BLs. Therefore, it is a must that your pages contain hyperlinks to your other inside pages.
Tip: A link to one or two of your inside pages can be placed on your home page and on half your inside pages within the top ten to three-hundred words in the main content.
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#5. Updating the content on your main page every three days to two weeks is very important for organic rankings. For less important sites, I'd update all of them whenever (naturally). Blogs and free pages can be updated every three months. Examples: www.mystrongestsite.com, www.my2ndbest.com, www.my3rdbest.com each get an update every 3 days or sooner. www.my4thbest.com and www.my5thbest.com each get an update every 5 days or sooner. www.my6thbest.com gets an update every 14 days or sooner. www.mylowtrafficsites.com get updates when I notice they contain an outgoing link not working.
Tip A: Updating your description meta tags to reflect your page content is required. Updating something about the first 50 words shown in the main body on the page is required. Adding 1 new sentence to the first 300 words in the main body is required. Deleting, adding or changing one url is requried. Updating an additional web page, at the same site, is good practice and may be required. Changing your title meta tag every 6 to 18 months is good.
Tip B: Add all your Home Pages to the Links menu in IE browser. Put your blogs and free pages in a separate folder. Right click on each bookmark and Rename it with the next due update. Work on all updates in an orderly fashion.
Tip C: The best webmaster for the job of updating is the one who has the potential or already enjoys creative writing in your site's theme. All other relevant job functions like using your web site's hosting interface and learning basic HTML should be easy.
Motivational Tip: Updating accounts for a big chunk of the reasons for high keyword rankings: Reasoning Ratios Why a Website Ranks High for Keywords shows this. If you maintain a 3+ year old site with 1000+ semi-unique backlinks, then more frequent updates could increase organic traffic, within ten days. To see this traffic, use Google Analytics. [Thy Do It Yourself lists more "If you maintain, then within" scenarios, under Google Algorithm Boost Guesstimations.]
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SEO Checklist
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#6. I recommend creating new content for one new or existing inside webpage every 15 days, for each site maintained. What is important is that your web pages have original content. Link exchange pages lack this because the title and description of the outbound urls are mostly duplicate content. On your link exchange pages, content should be added to the top describing the theme of the page. When you are done filling your existing pages, one entirely new content webpage every should be created every 15 days.
Tip A: Offering a new-to-your-site useful service or resource is the best way to get free backlinks, according to Matt Cutts, SEO SPAM worker at Google.
Tip B: Useful service(s) and resource(s) include respectable outgoing links, a poll created at micropoll.com, a Bookmark Us javascript, offering news updates, a certified "Seal of Approval" button from a good site, a Google Custom Search, an article on the History of your theme, a site map for users, a disclaimer, a dictionary on your site's theme, a chat room like one created at meebo, a youtube or similar video, Google Gadgets, secrets, and easy to find Contact Us link. Respectable outgoing links: A dmoz.org page, a directory.google.com page, a wikipedia.org page, another well-known web page on your site's theme.
Tip C: I recommend creating and maintaining two site maps. One for Google Sitemaps in XML form and one for your visitors.
Tip D: The creation of one new web page should be counted as three new backlinks. The new page must have at least three hyperlinks to your other webpages at the same site.
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#7. Creating additional web sites [Thy Affordable Hosting] will give you the opportunity to see if you can slowly create a new high organic hitter with SEO. Also, creating Free hosting pages and blogs (weblogs) at other urls will allow for safe crosslinking. I recommend owning around 10 sites hosted on 3+ different servers and additional sites should be free. If you are the only webmaster, don't maintain too many websites - a site must be updated to be of high SE quality. Websites gain SE quality the older they get. So it's OK to have this many owned sites and focus on acquiring three BLs per high engine hitter first. I know this BL focus works because I study my Google Analytics stats.
Tip A: The best way to go about maintaining more than 30 sites is to hire an extra webmaster(s). I maintain over 50 sites, 19 I bought and the others I picked up for free. The free website's I maintain are hosted at other established sites and include blogs, two groups, one space, and subdomains. I picked these free sites up after determining they can be of medium to high quality with backlinks. Free sites are of slightly lower quality when the index is not branching-out to your page.
Tip B: Before signing up for a free webpage, I would check other pages at the domain to see if they come with built-in pop-up ads. Then, I would avoid these. These pop-ups are found by searching for the domain (tripod.com) and then visting the results.
Tip C: Crosslinking with your owned sites at the same hosting company is risky. I like to avoid a big search engine algorithm penalty that could occur when crosslinked sites are turned off and on at the same time.
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#8. This web page, Thy I Statements, Work Priorities, Google Webmasters and Yahoo! Search Indexing should be top-priority reading. Also, at YouTube, any SEO secrets are helpful. When you find an SEO tip not on Thy SEO Checklist or Work Priorities, could you let me know about it? I will be happy to swap any webmaster ideas, by way of email.
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#9. Links not working should be minimized because no one likes to be sent to a page that doesn't work! I like to do a manual run through of all my outbound links and copy paste to notepad the bad ones. After a few days, if they are bad a 2nd time, I remove them.
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#10. The use of pop-ups must be minimized. I notice that sometimes using _blank in the <a href of a link will instruct the internet browser to treat it as a pop-up.
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#11. Only the smallest banners, in byte size, should be placed on your web pages, for a fast loading site.
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#12. The bytes of your html write-up should be minimized, by deleting unneeded characters. I like to keep my html characters to an absolute minimum for fast loading pages (ThySEO.com's quick Average Load Time). Also, at Google.com, after clicking View Source, I find there are few to no carriage-returns or unused spaces.
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#13. Outbound links that ended a link exchange, should be removed whenever you have time. Outbounds with a PR 0 Home Page should be first-priority. I like to keep a list of sites to avoid for those who end link exchange agreements. I then refer to this list before spending time creating another link exchange agreement.
Tip: There is a slight possibility of search engine algorithm penalty when you have too many (over 50) outbounds on link pages. Also, I would make it policy to only remove outbounds when the other webmaster removes your backlink first.
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#14. Keeping your same hosting site(s) up online, as much as possible, at all costs, will avoid crosslinking penalties. Your url and hosting should be on automatic renew. If you own a bunch of sites, your big renew charge must clear your available credit card amount. Also, it is important that you call your hosting company right before your credit card expires, to update your payment method.
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#15. The amount of images, on every web page, should be minimized, to keep your site fast.
Tip A: All your site's images should be named using best keyword(s) that describes the image. For example: seochecklist.gif. Any image names that are being used on other websites should be kept on your server. This is done by copying the old image, then renaming the new one, so you have two of the same images on your hosting server.
Tip B: All-to-most of your site's images must be saved onto your hosting server. This will help keep your site's speed contingent on one server.
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#16. Your site's hosting server should be the fastest available, for user friendliness with fast load times.
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#17. Title meta tags, on all web pages, must contain minimal amount of hyphens, commas and stop words (a, if, the, then, and, an, to, etc.). Description meta tags, on all quality pages, must reflect the page content and contain minimal amount of the @ symbol.
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#18. Good <h1>, <h2> and bold tags are a must.
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#19. To optimize your site's speed, Google recommends using Mozilla Firefox Web Browser & Firebug Add On.
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#20. For advanced webmasters, you can log your SEO work to guesstimate what has caused your higher rankings. Why not go out on a limb and do something on this checklist that you have not done?
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#21. Maintaining link swap and other Email Scripts in notepad helps streamline your work. I like to send only emails that are professional. Adding your name and contact info at the end of these looks good.
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#22. An author meta tag will increase the odds of coming up in a search for your name. For example: Use <meta name="Author" content="yournamehere"> between the <head> </head> tags. This tag could give your site more quality because your name is in the public eye, a condition of trustworthiness cultivation.
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This SEO Checklist works more effectively, when used with Thy I Statements & Work Priorities.

Organic Search Engine Optimization Checklist for Experts(Discovery Updates listed by priority first)

Organic Search Engine Optimization Checklist for Experts
(Discovery Updates listed by priority first)