Organic SEO Checklist for the Expert

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Scott C's Email |

Making Videos |
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Matt Cutts works at Google and specializes in SEO issues. His latest work: Youtube's Google Webmaster Central.
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Natural link building is done according to God's will. Unnatural backlinks, the kind that other competing webmasters cannot manipulate, most likely, are an SE algorithm penalty.
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What is the easiest way to measure backlink quality? Manually added backlinks on 99% of Google PR 1+ web pages is powerful. PR, found on the Google Toolbar, is an easy measurement because Google is dominating organic searches: Today's Top Search Engines by Volume (top right). Another method is simply looking at the amount of semi-unique backlinks to the web page in question, by searching link:theurl, at Yahoo.
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I am playing the SEO game conservatively, by minimizing outgoing links to sites that have a PR 0 Home Page.
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Want to discuss using a mountain-moving method for creating good content? I can talk to you, through email.
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The nofollow tag looks like: 1) <head> <meta name="robots" content="noindex, nofollow"> </head> and 2) <a href="http://___/" rel="nofollow"></a>.

To Check for Nofollow Tag: At web page, View > Source, click Edit, Find, then type nofollow. When there are no nofollows on the page, that's all that needs to be done. When you find a nofollow on the page: 1) see if the head tags were already searched, then 2) search for your url name and check to see if it has the nofollow.
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At Google, a reconsideration request (redirects to sign in), after fixing a probable algorithm penalty, should help. While doing this, what you'll find, written by Google, is: For sites that directly profit from traffic, evidence of good-faith is important.
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Thy I Statements should help cultivate desire for SEO work.
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Search engines can measure the usefulness of a web page, by tracking users who return to sites using the same keyword search at a later date. SERP outgoing clicks are, most likely, an important factor in SE algorithms.
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Teach me your ways, O Lord, that I may live according to your truth! Grant me purity of heart, so that I may honor you. - Psalm 86:11
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Third party (linkmarket, linkalizer, etc) link exchanges work when you swap links with sites regardless of category. Simply, log in every 27 days and do the work these programs require. When you're only looking for good sites in your category, don't bother using third party link swaps. Most likely, you'll spend most your time denying exchanges.
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I use to submit to engines the unlisted home pages of my backlinks. I stopped doing this because I found that Google only took around 20% of the sites I submitted to them. Is is not worth the effort, because an unlisted site must go through ethical SEO to be more SE friendly. I am not spending my time submitting sites when there is something about the unlisted site the SE does not like.
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Greetings! Could I get a backlink?
url: http://www.thyseo.com/checklist.html
title: SEO Checklist

Organic Search Engine Optimization Checklist for the Expert
(Discovery Updates listed by priority first)

The Goal: Permanent Top Rank at all organic engines.
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The Commitment: I give every ounce of Effort to work on effective SEO, during eight-plus hours of every day. [see Thy I Statements & Work Priority #1]
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#1. A good start is determining your site's relevant keywords to be used, using a keyword suggestion tool and by visiting other sites with your theme. I like to catalog all keywords each page should contain. Naturally, I fill my pages with half of these keywords and rotate in new keywords every now and then.
Tip: I maintain the listing of these keywords on my pages with a keyword density analyzer (Keywords found on page), or by faith alone. No webpage should have one keyword that is mentioned more than seventy times or more than 5% of word density, to avoid having redundant content for users. Also, there is a good possibility that keyword stuffing is an SE algorithm penalty according to Matt Cutts, SEO SPAM worker at Google.
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#2. One keyword phrase should be chosen, to set as a goal for top engine ranking. Your page should contain this phrase two times exactly and two times close to the phrase. Ex: "Search Engine Optimization" on your page two times and "Search Engine" two more times. For new SEOs, why not focus on those keyword phrases with a low to medium search volume? Phrases with a high search volume take a while for top ranking because of competition. Your chosen keyword phrase should be used as 30% of your backlink titles and use three to ten other supporting phrases for 70% of your titles. When most of these get to top twenty at one engine, I like to, gradually, choose additional keyword titles. I don't like to work on over fifty backlink titles for one webpage, to avoid a possible SE algorithm penalty.
Tip A: To keep a keyword phrase at the top of an engine(s), acquire one backlink with this title every two weeks.
Tip B: A backlink without a title, to me, is equal in SEO effectiveness, to one with a title.
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#3. Three to fifteen quality, natural, relevant backlinks placed on two-plus different sites, per site, every week is required. Placing three new backlinks, in one week, on just one site (all web pages belonging to the same url) is probably not enough to improve your site's true algorithmic rank. For new backlinks use the following Techniques (listed by most efficient first):

#3.1 The most efficient way to quality relevant blog, forum, social-network, article posting, and link exchanges: At Google, search for a keyword phrase, choose a web page, then do a link:__ search at Yahoo for the top listing(s). The next step is to click My Sites on left, then click the Explore button, then Inlinks. One of the drop-down menus will "Show Inlinks Except from this domain." The highest quality web pages are the Site Explorer search results at the top. You should be able to recognize blogs and forums, then find a way to make a quality comment while including your backlink. I like to catalog all blogs that do not take comments to avoid going back to these. Most other social-networking sites that come up should offer quality backlinks. New link swap agreements should also be a priority! ThySEO Link Exchange Tips is a good resource for those who want to master this backlink building method. After I complete my work on a Yahoo link:__ search , I like to catalog the url I just searched, to avoid working on the same results at a later date.
Tip A: When your website has backlinks from hundreds of different urls: Search link:__ for your website at Yahoo. Visit the top Inlink results that look like there is a possibility that you can add an additional backlink on a different page. When searching for more free ad space on social-network sites, search at Yahoo: site:thesocialsite.com keyword.
Tip B: Use two Microsoft Word or similar word-processor documents to organize all your site's backlinks. One for all link exchanges and one for all other backlinks (forums, blogs, article sites, etc). I like Microsoft Word because it allows me to color the font of every other entry, for easy viewing, without line breaks. I resize Word to about 30% of my screen size and the other 70% takes up the internet browser. I use abbreviations like NW for not working, Nnf for no nofollow, NF for not found, Rcpl for reciprocal, Pw for password, and "waiting" for new backlinks not added yet. Also, I use [URL=, [url=" " and <a href=" " for the write-up the site takes. The best way to list link swaps is by, in alphabetical order, the link listed at your web site first, then your abbreviated page(s) their backlink(s) is on, then the reciprocal(s) yours is on. Put the reciprocal at the beginning when it has the same url as the listed, to save space in the word-processor. Also, place all sites to avoid in a notepad document, in alphabetical order, to refer to before working on any url.
Tip C: When working on Thy Technique #3.1, visit the search results and bookmark those web pages belonging to a technique that you'll work on later. Work on just one or two of the techniques on this page: They are (1) posting, (2) link and article swaps, and (3) buying at popular directories. Lack of computer memory and size comes into play when you have software open to work on three of these at the same time. Also, change the words in the bookmark label for keyword relevancy when deciding on your backlink title.
Tip D: Add only five relevant web pages, from this Yahoo search, to your quality pages and send the webmasters a 3-way link exchange offer. [see ThySEO Link Exchange Scripts] Take their link down after one month with no response. This procedure should land you a quality backlink with 30% of the sites. Reason Why only Five: It minimizes possible email SPAM complaints. A backlink search will show web pages maintained by the webmaster of the site being searched. When you do get a backlink from these, more can be easily created by asking the webmaster through safe email replies.

#3.2 Buy directory listings by using the following lists: Strongest Links and Inbound Link Quality Directories.
Tip A: When submitting your site, look for extra deeplinks. These will be offered at a discount and are a must! A deeplink is your site's inside page.
Tip B: Before working on these, make sure your Pay Pal can cover all the purchases. Don't be stingy, these backlinks will help your rankings.

#3.3 Post to Blogs by direct visit through ThySEO Big DoFollow List! Minimize posting to sites that give you a nofollow in: 1) the "a href" attribute of your link (<a href="http://www.domain.com/" rel="nofollow">Text Link</a>), or 2) as <head> <meta name="robots" content="noindex, nofollow"> </head>. Based on what I know, acquiring most nofollow backlinks does not help any rankings. After watching Two Question about Nofollow and Does Google value Its Own Links, at Google Web Central, there is a possibility of sites redefining rules of the nofollow, by establishing a special nuance with Google or Matt Cutts.

#3.4 Post to Forums by direct visit - search "keyword forum." Tips: Before registering, see (View Source) if other users have signatures with no nofollow. Every month, post link exchange requests showing other webmasters what inside pages you have available for swap.

#3.5 The other way to relevant quality blog, forum, journal and article posting, and article and link exchanges. Just search Yahoo for your keyword. Ask to join Yahoo and Google groups!

#3.6 At Google, you can search: "your site's keyword(s) here" "Allowed HTML tags <a>". What will come up is web sites that allow you to post your link using standard html <a href code.

#3.7 Get your link on .govs and .edus. Start doing this by searching for ways that other webmasters have successfully built these backlinks.

Motivational Tip: Building new backlinks, ethically, accounts for a big chunk of the reasons for high keyword rankings: SEO Reasoning Ratios Why a Website Ranks High for Keywords shows this.
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#4. Half to most new BLs must point to your inside (non-home) pages. Also, keep in mind that inside pages pointing to your other inside pages at the same site count as BLs. Therefore, it is a must that your pages contain links to your other inside pages. Fill 'em up!
Tip: Place a link to one or two of your inside pages from your home page and from half your inside pages within the top ten to three-hundred words in the main body.
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#5. Update something about the content on your strongest owned sites' main page every three days. Update two of your secondary sites every five days. Update two of your tertiary sites every seven days. Update all other sites you own, whenever (naturally). Update blogs and free pages, every three months. Examples: www.mystrongestsite.com, www.my2ndbest.com, www.my3rdbest.com each get an update every 3 days or sooner. www.my4thbest.com and www.my5thbest.com each get an update every 5 days or sooner. www.my6thbest.com and www.my7thbest.com each get an update every 7 days or sooner.
Tip A: Updating your description meta tags to reflect your page content is required. Updating something about the first 50 words shown in the main body on the page is required. Adding 1 new sentence to the first 300 words in the main body is required. Deleting, adding or changing one url is requried. Updating an additional web page, at the same site, is good practice and may be required. Changing your title meta tag every 6 to 18 months is good.
Tip B: Add all your Home Pages to the Links menu in IE browser. Put your blogs and free pages in a separate folder. Right click on each bookmark and Rename it with the next due update. Work on all updates in an orderly fashion.
Tip C: The best webmaster for the job of updating is the one who has the potential or already enjoys creative writing in your site's theme. All other relevant job functions like using your web site's hosting interface and learning basic HTML should be easy.
Motivational Tip: Updating accounts for a big chunk of the reasons for high keyword rankings: Reasoning Ratios Why a Website Ranks High for Keywords shows this. If you maintain a 3+ year old site with 1000+ semi-unique backlinks, then more frequent updates could increase organic traffic, within ten days. To see this traffic, use Google Analytics. [Thy Do It Yourself lists more "If you maintain, then within" scenarios, under Google Algorithm Boost Guesstimations.]
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SEO Checklist
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#6. Create new content for one new or existing inside webpage every 15 days, for each site maintained. What is important is that your web pages have original content. Link exchange pages lack this because the title and description of the outbound urls are mostly duplicate content. On your link exchange pages add content to the top describing the theme of the page. When you are done filling your existing pages, create one entirely new content webpage every 15 days.
Tip A: Offer a new-to-your-site useful service or resource now. This is the best way to get free backlinks, according to Matt Cutts, SEO SPAM worker at Google.
Tip B: Useful service(s) and resource(s) include respectable outgoing links, a poll created at micropoll.com, a Bookmark Us javascript, offering news updates, a certified "Seal of Approval" button from a good site, a Google Custom Search, an article on the History of your theme, a site map for users, a disclaimer, a dictionary on your site's theme, a chat room like one created at meebo, a youtube or similar video, Google Gadgets, and easy to find Contact Us link. Respectable outgoing links: A dmoz.org page, a directory.google.com page, a wikipedia.org page, another well-known web page on your site's theme.
Tip C: Create and maintain two site maps. One for Google Sitemaps in XML form and one for your visitors.
Tip D: Count the creation of 1 new web page as 3 new backlinks. The new page must have at least 3 hyperlinks to your other webpages at the same site.
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#7. Create New Domain Names and Buy Hosting, to see if you can slowly create a new high organic hitter with SEO. Also, sign up for Free hosting pages and blogs (weblogs) at other urls. I recommend owning around 10 sites hosted on 3+ different servers and additional sites should be free. If you are the only webmaster, don't maintain too many websites - a site must be updated to be of high SE quality. Websites gain SE quality the older they get. So it's OK to have this many owned sites and focus on acquiring 5 BLs per high engine hitter first. I know this BL focus works because I study my Google Analytics stats.
Tip A: The best way to go about maintaining more than 30 sites is to hire an extra webmaster(s). I maintain over 50 sites, 19 I bought and the others I picked up for free. The free website's I maintain are hosted at other established sites and include blogs, two groups, one space, and subdomains. I picked these free sites up after determining they can be of medium to high quality with backlinks. Most free sites are of slightly lower quality because the index is not pointing to your page.
Tip B: Before signing up for a free webpage, check other pages at the domain to see if they come with built-in pop-up ads - avoid these. Check for these pop-ups by searching for the domain (tripod.com) and visit the results.
Tip C: Avoid crosslinking from your owned sites at the same hosting company. This will avoid a big engine algorithm penalty that could occur when your crosslinked sites are turned off and on at the same time.
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#8. Keep reading this web page, Thy I Statements, Work Priority #2, Google Webmasters and Yahoo! Search Indexing. Also, at YouTube, watch SEO videos often. When you find an SEO tip not on Thy SEO Checklist or Work Priorities, could you let me know about it? I will be happy to swap any webmaster ideas, by way of email.
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#9. Remove links not working because no one likes to be sent to a page that doesn't work! I like to do a manual run through of all my outbound links and copy paste to notepad the bad ones. After a few days, if they are bad a 2nd time, I remove them.
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#10. Minimize the use of pop-ups. I notice that sometimes using _blank in the <a href of a link will instruct the internet browser to treat it as a pop-up.
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#11. Make sure only the smallest banners, in byte size, are placed on your web pages, for a fast loading site.
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#12. Minimize the bytes of your html write-up by deleting unneeded characters. I like to keep my html characters to an absolute minimum for fast loading pages. See this site's Average Load Time at bottom. Also, at Google.com, right click and View Source: Notice that there are few to no carriage-returns or unused spaces?
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#13. Check for and remove those outbound links that ended a link exchange. Make outbounds with a PR 0 Home Page first priority. Keep a list of sites to avoid for those who end link exchange agreements. Refer to this list before spending time creating a link exchange agreement.
Tip: There is a slight possibility of engine algorithm penalty when you have too many (over 50) outbounds on link pages. Also, I would make it policy to only remove outbounds when the other webmaster removes your backlink first.
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#14. Keep your site(s) up online, as much as possible, at all costs. Make sure your url and hosting is on automatic renew. If you own a bunch of sites, remember that your big renew charge must clear your available credit card amount. Also, it is important that you call your hosting company right before your credit card expires, to update your payment method.
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#15. Minimize the amount of images, on every web page.
Tip A: Rename all your site's images with the best keyword that describes the image. For example: seochecklist.gif. Be sure to keep any image names that are being used on other websites. Do this by copying the old image, then renaming the new one, so you have two of the same images on your hosting server.
Tip B: Save all images, that you can, onto your hosting server. This will help keep your site's speed contingent on one server.
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#16. Your site's hosting server should be the fastest available, for user friendliness with fast load times.
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#17. Take the time to make your description meta tags, on all quality web pages, good. They must reflect the page content.
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#18. Use good <h1>, <h2> and bold tags.
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#19. Validate your html write-up using an HTML validator. Eliminating all fixable errors, keeps your site fast.
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#20. Check your rankings every day at Google, Yahoo and msn for your strongest keyword(s). For advanced webmasters, log your SEO work to guesstimate what has caused your higher rankings. Also, every month, check to see if your low hitting website(s) is listed at Google, Yahoo and msn. If not listed, resubmit after doing new SEO. Why not go out on a limb and do something on this checklist that you have not done?
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#21. Create and maintain link swap and other Email Scripts in notepad. Make them professional looking and include your name and contact info.
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#22. Add the author meta tag to your webpage(s), to increase the odds of coming up in a search for your name. For example: Use <meta name="Author" content="yournamehere"> between the <head> </head> tags. This tag could give your site more quality because your name is in the public eye, a condition of trustworthiness cultivation.
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This SEO Checklist works more effectively, when used with Thy I Statements & Work Priorities.

Organic Search Engine Optimization Checklist for the Expert(Discovery Updates listed by priority first)

Organic Search Engine Optimization Checklist for the Expert
(Discovery Updates listed by priority first)