Thy SEO Checklist

Why 17 Days? I call the checklist to the right this because it is different. The average engine update is 10 days and doing most SEO things every other update with 50+ sites shows to be just as effective as doing them every update with 20 to 30 sites because of the quality maintained crosslink. I came up with 17 by doubling 10 days and subtracting 3 to make sure my high engine hitters are at their best for the probable second engine crawl.
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Online Directory Webmasters: Sign up and use 3rd party (linkmarket, linkalizer and linkmetro) link exchanges based on the amount of extra time you have. Use the Google toolbar to determine PR quality exchanges. These 3rd party sites only work well when you are willing to exchange links with all sites regardless of PR and category. When you're looking for just good PR sites in your category, don't bother signing up at third party link exchanges. You'll spend most of your time denying exchanges. Log in every 17 days and do the work these programs require.
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Checklist Note. On the SEO list to the right, I recommended submiting to the engines the unlisted home page of your backlinks. I tested this technique and showed that it worked in my analysis. I have changed my mind because google is only taking 20% of the sites I am submitting to them. This technique is not worth the effort because an unlisted site must go through new SEO to be more SE friendly. I am not spending my time submitting sites when there is something about the site the SE doesn't like.

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"Buy cheap backlinks at ebay! Sign-up Today and seach for keywords "text link." Note that smart shoppers will read the item description before buying. I buy good link packages off of ebay once a month." - Scott Coplen
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17 Day SEO Checklist (listed by priority first):
(Discovery Updates)

1. Determine all your relevant keywords to be used using a keyword suggestion tool. A good place to seek and find these keywords is at other sites in your category. Catalog all the keywords each page will contain. Fill your pages with 1/2 of these keywords and rotate in new keywords every now and then. Maintain the listing of these keywords on your page with a keyword density analyzer (Submit URL, scroll down to Keywords found), the Google Toolbar Highlight Button, or by faith alone. Make sure no webpage has a keyword that is mentioned more than 71 times or more than 5% of word density, to avoid having redundant content for users. Also, there is a good possibility that keyword stuffing is an SE algorithm penalty according to Matt Cutts, SEO worker at Google.
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2. Determine one keyword phrase to set as a goal for top engine ranking. Fill your page with this phrase 3 times exactly and 2 times close to the phrase. Ex: "Search Engine Optimization" on your page 3 times and "Search Engine" 2 more times. For new SEOs, why not focus on those keyword phrases with a low to medium search volume? Phrases with a high search volume take a while for top ranking because of competition. Use your chosen keyword phrase for 30% of your backlink titles and use 3 to 5 other supporting phrases for 70% of your backlinks. When all these get to top 17 at one engine, gradually, choose additional keyword titles. Don't go over 71 backlink titles for one webpage to avoid a possible SE algorithm penalty. Keep track of your backlink titles in Google Webmaster Tools (Sitemaps) under Statistics > What Googlebot sees. Tip: To keep a keyword phrase at the top of an engine(s), acquire 1 backlink with this title every 17 days.
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3. Acquire 5 to 17 new, quality, relevant backlinks per site every week [see ThySEO Work] via (listed by most efficient first):

Technique #3.1 Creation of: new cheap domains and web hosting with ownership by purchase and Free hosting pages and blogs at other urls. I recommend owning around 17 sites and the rest should be free. If you are the only webmaster, don't maintain too many websites - a site must be updated to be of high SE quality. Websites gain SE quality the older they get. So it's OK to have this many owned sites and focus on acquiring 5 BLs per high engine hitter first. I know this works because I study my Google Analytics stats. Really, the best way to make technique #3.1 work is to hire an extra webmaster(s). I maintain over 50 sites, 19 I bought and the others I picked up for free. The free website's I maintain are hosted at other established sites and include blogs, groups, spaces, 1 forum and subdomains with built in ads. These ads are ok for SEO. I picked these free sites up after determining they can be of medium to high quality with backlinks. Most free sites are of slightly lower quality because the index or site map is not pointing to your page. Tip: before choosing a free hosting page, check other free pages at the domain to see if they come with built in pop-up ads - avoid these. Check for these pop-ups by searching for the domain (tripod.com) and visit the results.

#3.2 The most efficent way to relevant quality blog, forum, social-network, journal and article posting, article and link exchanges and pay-for text ads. At Google, search for keyword phrase. Do a link:__ search at Yahoo for the top listing(s). For example: search "seo tips" at Google. Then search link:www.seotips.org at Yahoo. Use the drop-down menu to "Show Inlinks Except from this domain." The highest quality webpages are the search results at the top. Scroll down and click to comment on the blogs and forums, you will be able to recognize them. Catalog all blogs that do not take comments to avoid going back to these. Signup at social-networking sites. Upon seeing an article site, sign-up and write one. Look for article and link swaps! [see ThySEO Link Exchange Tips] 3-ways, Home Page listing and good Google PR are priority. Look also for text ad space for sale! [see Thy 3rd Email Script] Catalog all the urls you have worked on to avoid working on them a second time. When your website has backlinks from hundreds of different urls, use this technique (link:__ search) for your website. Visit the top results that look like there is a possibility that you can add an additional backlink on a different page. When searching for more free ad space on social-network and journal sites, search at Yahoo: site:thesocialsite.com keyword. I'd say, 95% of all other available pages at these sites should be of high quality.
Tip A: When working on these searches at Yahoo, visit all search results and bookmark those webpages belonging to a technique that you'll work on later. Work on just 1 or two of the techniques on this page: they are (1) Free page and blog creation, (2) Buying BLs (3) Posting and (4) Link swaps. Lack of computer memory and size comes into play when you have software open to work on all 4 of these at the same time. Also, change the words in the bookmark label for recall. For example, in the bookmark, add the keyword phase that you first searched, that led to the bookmark, for maintaining backlink relevancy.
Tip B: Use the 5 5 Rule - see Reason Why at end of this tip. 1. Add only 5 relevant webpages, from this Yahoo search, to your quality pages and send the webmasters a 3-way link exchange offer. [see ThySEO Link Exchange Scripts] Take their link down after 1 month with no response. This procedure will land you a quality backlink with 40% of the sites. 2. Send only 5 text ad purchase requests, from this Yahoo search. Reason Why only 5: A backlink search will show webpages maintained by the webmaster of the site being searched. When you do get a backlink from these, more can be easily created by asking the webmaster through email replies.
Tip C: Focus on backlinks from those sites with a high rank at the engine that brings your website the most traffic (your strongest SE). So, instead of Google, use msn Search to look up your initial keyword phrase. Don't use Yahoo on the initial search, to avoid your backlinks from being one sided.

#3.3 Buying them through trustworthy 3rd parties not requiring backlink maintenance! I focus on buying only manually-added links because software-added links are too risky, based on experience. Note: Proof of a backlink quality is found by checking your BLs at Yahoo Site Explorer. The high quality webpages are the ones at the top of the search. Web pages listing software-added backlinks do come up as high quality, but I haven't seen an improvement in engine ranking for my webpage getting the new backlink. 1. Every 17 days, buy cheap, quality text links off of ebay using keyword search "text link" and "page rank." 2. Directory Submission packages work well when spread out over time. Upon paying for Directory Submissions, ask the contact person to submit your url in blocks, every 17 days. Tip: Beware of cheap backlinks bought from 3rd parties. I show that most of these backlinks are low quality. But on the good side, I have never heard of a backlink being an engine penalty.

#3.4 Post to Blogs by direct visit through ThySEO Big DoFollow List! Minimize posting to sites that give you a nofollow in the "a href" attribute of your link (<a href="http://domain.com/" rel="nofollow">Text Link</a>). Based on my SEO testing, maybe, the nofollow tag is used to flag the SE on possible SPAM. I'm guessing that the crawler then goes through one more set of calculation to determine if the nofollow link is in a similar keyword category.

#3.5 Post to Forums by direct visit - search "keyword forum." Tips: Before registering, see (View Source) if other users have signatures with no nofollow. Every 17 days, post link exchange requests showing other webmasters what inside pages you have available for swap.

#3.6 The other way to relevant quality blog, forum, journal and article posting, article and link exchanges and pay-for text ads. Just search Yahoo for your keyword. Ask to join Yahoo and Google groups!

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4. Half to most of your new BLs must point to your inside (non-home) pages. Also, keep in mind that your inside pages pointing to your other inside pages at the same site count as BLs. Therefore, it is a must that your pages contain links to your other inside pages. Fill 'em up! Tip: place a link to one or two of your inside pages from your home page and from 1/2 your inside pages within the top 17 to 300 words in the main body. This should increase your PR on the PR update.
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5. Update something about the content on your Home Page at least every 17 days. Updating your description meta tag to reflect your page content is required. Updating something about the first 17 words shown on the page is required. Adding 2 new sentences to the first 71 words shown on page in required. Changing your title meta tag every 6 to 17 months is good.
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SEO Checklist
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6. Create new content with no-to-few outbound links for 1 new or existing inside webpage every 17 days for each site maintained. Did you get that? What is important is that your inside pages have original content. Link exchange pages lack this because the title and description of the outbound urls are mostly duplicate content. On your link exchange pages add content to the top describing the theme of the page. When you are done filling your existing pages, create 1 entirely new content webpage every 17 days. Give the new page a direct link from a quality page at the same site. Minimize the amount of outbound links on these pages for a high quality web site. New content is second priority to backlinks. Become a good writer now! Tip: On new pages, offer a new-to-your-site useful service or resource. This is considered the best way to get free backlinks by Matt Cutts, SEO worker at Google.
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7. Remove links not working because no one likes to be sent to a page that doesn't work! I like to do a manual run through of all my outbound links and copy paste to notepad the bad ones. After all bad links have been recorded, go through the notepad list and if they are bad a 2nd time, remove them.
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8. Add the author meta tag to your webpage(s) to increase the odds of coming up for a search for the keyword phrase used. For example: use <meta name="Author" content="yoursitehere"> between the <head> </head> tags. Adding my url name to the author tag improved the search result of my url names 29% of the time, within 3 days, when I tested it in April 2008. 50% improvement in name rank within a month
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9. Minimize the bytes of your html write-up by deleting unneeded characters. I like to keep my html characters to an absolute minimum for fast loading pages. See this site's Speed under Site Stats.
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10. Validate your html write-up using an HTML validator. This keeps your site fast off the server.
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11. Add high quality web page to your pages, found at the top of your strongest search engine for your page's strongest keyword. If you have an older site with low Google PR, this could raise your PR once Google updates the PageRank.
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12. Check this page every 17 days for updates. Read other SEO literature and watch SEO Videos often. Most of the SEO secrets I know were picked up from other sites and videos.
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13. Create and maintain two site maps. One for Google Sitemaps in xml form and one for your visitors.
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14. Check your rankings every day at Google, Yahoo and msn for your strongest keyword(s). For advanced webmasters, log your SEO work to guestimate what has caused your higher rankings. Also, every 17 days, check to see if your low hitting website(s) is listed at Google, Yahoo and msn. If not listed, resubmit after doing new SEO. Why not go out on a limb and do something on this checklist that you have not done? Also, ask family and friend to submit your site at their computer location.
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15. When convenient, check for and remove those sites who have ended a link exchange. Keep a list of sites to avoid for those who end link exchange agreements. Refer to this list before spending time creating a link exchange agreement.
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16. Create and maintain backlink purchase request and link swap Email Scripts in notepad. Make them professional looking and include your name and contact info.
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17. Minimize the bytes of your images with an image cruncher. This tool will slightly reduce the quality of the viewed image but will reduce it's byte size for a faster loading page.