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Tips on Avoiding Engine Algorithm Penalties
(Updates)
Content Below at a Glance: Penalties Overview | Unnatural Backlinks | Google Reconsideration Request
Penalties Overview
It is official! Search engine algorithm penalties do exist, according to Matt Cutts, SEO SPAM worker at Google.
Webmasters should avoid any probable penalty. This is done by first memorizing all superior info on maintaining a search engine friendly site found at Google Webmasters, youtube's Google Webmaster Central, and Yahoo! Search Indexing. The next step is to follow those rules. This will reduce unknown algorithm penalties attached to your website(s).
Motivational Tip A: Having minimal SE algorithm penalty accounts for a big chunk of the reasons for high keyword rankings: Reasoning Ratios Why a Website Ranks High for Keywords shows this!
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Unnatural Backlinks
The penalty people seem to talk about the most is when your site gets tagged with unnatural backlinks. We should think about how we have manipulated and distributed our backlinks. Then, we should fix the unnatural parts. An answer from JohnMu - Google Employee supports this.
A superior resource to back-up the existence of a crosslinking penalty can be found at: Search Content Quality Guidelines - What Yahoo! Considers Unwanted: Sites excessively cross-linked with other sites to inflate a site's apparent popularity.
Thy Hosting Tips shows webmasters the work needed, to minimize the possibility of a crosslinking penalty.
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Google Reconsideration Request
At Google, a reconsideration request (redirects to sign in), after fixing a probable algorithm penalty, should help. While doing this, what you will find, written by Google, is: For sites that directly profit from traffic, evidence of good-faith is important.
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title: Algorithm Penalties