The Lord is kind and
fair. [Jeremiah 9:24]
SEOs' Algorithm | Cross-linking Penalties | DIY SEO
Avoiding Engine Algorithm Penalties
Content Below at a Glance: Penalties Overview | Minimizing Unnatural Backlinks | Google Reconsideration Request
"When in doubt, don't." - Benjamin Franklin
It is official! Search engine algorithm penalties do exist, according to Matt Cutts, SEO spam worker at Google.
"On one hand, there's algorithmic spam, and there's manual spam; and all manual spam does have an eventual time-out. So if you were to completely clean up all the content on the domain, do a reconsideration request, in theory that domain can recover. However on the algorithmic side, if there are ton of spammy links that the previous owner built up, that could be a little bit hard to go through and try to clean up." - Matt Cutts [GoogleWebmasterHelp video]
Webmasters should avoid any probable penalty. This is done by first understanding all superior info on maintaining a search engine friendly site found at Google Webmasters, youtube's Google Webmaster Central, and Yahoo! Search Indexing. The next step is to follow those rules. This will reduce unknown algorithm penalties attached to your website.
"I have a fear of failure." - Joe Montana
"Athletes cannot win the prize unless they follow the rules." - 2 Timothy 2:5
Motivation: Minimal SE algorithm penalties account for a chunk of the reasons for high keyword rankings. Reasoning Ratios of SEOs' Algorithm shows this!
"The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that." - Larry Page
Minimizing Unnatural Backlinks:
The penalty people seem to talk about the most is when your site gets tagged with unnatural backlinks. We should think about how we have manipulated and distributed our backlinks. Then, we should fix the unnatural parts. An answer from John - Level 15 supports this.
A superior resource to back-up the existence of cross-linking penalties can be found at: Yahoo! Content quality guidelines > No "sites excessively cross linked with other sites to inflate a site's apparent popularity (link schemes)."
The biggest mistake an SEO can make is creating then maintaining more sites [for crosslinking]. Focus only on one or two sites, in order to keep up with the righteous competition. Site popularity is mostly about usefulness. Risky crosslinks are for beginners or misled fools.
Thy Hosting Tips shows webmasters the work needed, to minimize the possibility of a cross-linking penalty. |
Tip: Matt Cutts on "Is there such thing as building too many links?"
Google Reconsideration Request:
At Google, a reconsideration request (redirects to sign in), after fixing a probable algorithm penalty, should help. While doing this, what you will find, written by Google, is: For sites that directly profit from traffic, evidence of good-faith is important.
"There is luxury in self-reproach. When we blame ourselves we feel that no one else has the right to blame us." - Oscar Wilde
"If his work is burned up, he will suffer loss. However, he himself will be saved, but it will be like going through fire." - 1 Corinthians 3:15
"Instead, we have refused to use secret and shameful ways. We don't use tricks, and we don't distort God's word. As God watches, we clearly reveal the truth to everyone. This is our letter of recommendation." - 2 Corinthians 4:2
This resource can be added to any site:
title: Search Engine Penalties
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